Overcoming Challenges in Drone Filming for Reiss Clothing Campaign in London
Introduction
Following a successful project with Bennet and Winch, our team was recommended by the Director of Photography to provide drone footage for Reiss Clothing’s new campaign film set in the City of London. However, due to time constraints, we encountered challenges securing permits for drone flights in restricted areas. This case study outlines our problem-solving approach and successful execution despite these obstacles.
Challenges Faced:
Restricted Flight Areas: The shoot was planned for the City of London, necessitating special permits for drone flights in restricted zones. Unfortunately, time constraints prevented us from obtaining these permits in time for the shoot.
Approach and Solutions:
Equipment Selection: To adhere to regulations in populated areas, we strategically utilised the Mavic Mini 3, weighing below 250g, allowing flights in specific zones without non-standard flight permissions. Additionally, we employed the Mavic 3 for quieter streets and low-light conditions, leveraging its superior sensor capabilities.
Adaptation to Weather Conditions: On arrival in London, adverse weather conditions hampered our ability to conduct drone flights for a significant period. To maximize our time and deliver quality footage, we proposed an alternative plan. During a break in the weather, we went to a nearby park to capture general views of London’s skyline, ensuring additional material for the campaign film.
Adjusting Shooting Schedule: Inclement weather disrupted the production schedule, delaying our planned filming and resulting in diminishing daylight hours. This necessitated a change in strategy, requiring us to film crucial scenes when light had considerably fallen. Utilising the Mavic 3’s superior sensor for low-light conditions, we identified a pre-planned quiet street to safely capture the required footage.
Outcome:
Despite challenges related to restricted flight areas and adverse weather conditions, our team’s adaptability and resourcefulness allowed us to overcome these obstacles. Through careful planning, equipment selection, and creative problem-solving, we successfully delivered high-quality drone footage that beautifully captured the essence of Reiss Clothing’s campaign on the streets of London.
Conclusion:
This project showcased our ability to navigate unexpected challenges in drone filming, demonstrating our commitment to delivering exceptional results even in adverse circumstances. Our flexibility, expertise in equipment usage, and proactive approach ensured the successful execution of Reiss Clothing’s campaign, showcasing the brand’s elegance against the iconic backdrop of London’s streets.
