Video Production in Plymouth for Plymouth Yacht Haven

Video Production Plymouth – Plymouth Yacht Haven (PYH), a prominent marina and boatyard in Plymouth, approached us to produce a comprehensive media package. The goal was to highlight their services, community, and picturesque location through high-quality photography, social media reels, and a website banner. 

About Plymouth Yacht Haven 

PYH offers a range of services to boat owners, including secure storage, fuel, water, electricity, and on-site amenities like a restaurant, café, and access to the Coast Path. What sets PYH apart is its friendly, skilled staff, a vibrant multi-generational boating community, and a unique location that combines city convenience with a village-like atmosphere. 

Project Requirements 

Photography

  • Team and individual staff portraits 
  • Staff in action: serving fuel, talking to customers, controlling the boat lift, welcoming visitors, towing boats 
  • Customers of all ages: children, teens, parents, grandparents 
  • Facilities: secure site, boat lifting, storage, visitor berthing, pontoons, slipway service 
  • Dogs on boats 
  • Marina landscapes and aerial shots 

Videography

Website Video: 

  • 60-second, landscape format for the homepage 
  • Featuring the destination, staff service, and facilities 
  • Slow-paced with simple transitions, no music, no end plate 

Social Media Reels: 

  • Similar to the website video but in portrait format 
  • Faster-paced than the website version 
  • Themes: staff/service/destination 
  • Includes music and an end plate with logo and website link 

Shorter Themed Videos: 

  • 20-30 seconds each on specific themes: staff-focused, aerials-only, boatyard, towing boats, summer panoramas 
  • No end plate required 
  • Music/audio at discretion 

Pre-requisites: 

Filming on a sunny, calm day at high tide
Execution 

  1. Storyboarding and Communication:

We carefully storyboarded the reels and video banner, ensuring clear communication with PYH about requirements for the shoot. 

  1. Photography:

Staff Photos:  

  • Captured the team in action, focusing on their interactions with customers and showcasing their expertise. 
  • Customer Interaction: Photos included a diverse mix of customers, highlighting the multi-generational community. 
  • Facilities and Landscapes: Detailed shots of the marina’s facilities and stunning landscapes, including dogs on boats and aerial views. 
  1. Videography:

Website Video:  

  • Created a 60-second video with smooth transitions, showcasing the best of PYH. The footage included aerial shots, staff at work, and the serene marina environment. 
  • Social Media Reels: Faster-paced, portrait-format versions of the website video, designed for platforms like Instagram and Facebook. They included engaging music and an end plate with the PYH logo and website link. 
  • Shorter Themed Videos: Produced several short clips focusing on specific themes, each tailored for quick social media engagement. 
  • Technology and Techniques Used 

FPV Filming:  

  • First-person view filming provided dynamic and immersive shots of the marina and activities. 
  • Drone and Aerial Video: Drones captured stunning aerial views, showcasing the scale and beauty of PYH. 
  • 360-Degree Filming: Offered a comprehensive perspective of the marina, enhancing the viewer’s experience. 

Results 

  1. Enhanced Online Presence:
    The new homepage video and social media reels significantly improved engagement on PYH’s website and social media platforms. The homepage video reduced bounce rates and increased average session duration. 
  1. Increased Social Media Engagement:
    The portrait-format reels were particularly successful, increasing social media followers and interaction. The short themed videos were highly engaging, driving more traffic to PYH’s social media channels. 
  1. Positive Client Feedback:
    We received excellent feedback from PYH. They praised our attention to detail, flexibility, and ease of collaboration. 

Conclusion  

Our comprehensive media production for Plymouth Yacht Haven successfully showcased their unique offerings and strengthened their online presence. The high-quality photography and videography, combined with strategic SEO practices, effectively highlighted PYH’s exceptional staff, community, and location, driving increased traffic and engagement both online and offline. Their social channels experienced significant traction from our content.